"En Baja Se Pasa la Cheve" is an initiative whose goal is to put the best Baja Californian breweries in the national landscape. For its 2024 edition, 17 breweries will participate at "Expo Cerveza México" which will take place from October 25 to October 27 in Mexico City.

Breweries selected will be attempting to win medals in sought after and contested categories due to their complexity, especially IPA and India Pale Ale.

Information about this event was revealed in the press conference that took place at Los Reyes Tap Room in Las Rocas Resort & Spa in Playas de Rosarito.

Among breweries invited there are Kaminari Brewing, which was rated as best medium brewery last year, as well as Ramuri, Manos De Calaca, Insurgente, Deserto Tasting Room, among others.

César Rivera González, President of the Committee of Tourism and Conventions (COTUCO) of Playas de Rosarito, said that some of his favorite breweries in this municipality are Los Reyes and Eden's Sins Brewing Co.; the latter won two medals last year: gold with "Sunrise Lager" and bronze with "Eva Dark Lager". Eden's is planning to repeat this feat at this edition!

Regarding the characteristics that make Baja California stand out, Irán Verdugo Contreras, Director of COTUCO Rosarito, added:

We are close to the United States and that helps us to learn from a master that has develop this beer industry for quite a while. In Baja California, we combine it with gastronomy. The interconnectivity between Tijuana, Rosarito, Tecate, and the border makes us a destination full of dynamics.

He spoke about the beer fan community who share processes and advice, creating value chains that support each other.

Michelle Guerrero Jaimes, Deputy Secretary of Economic Promotion of Baja California, said that in the state there are more than 200 registered craft breweries, which has put the delegation in high places along with its gastronomy and natural wonders.

Ximena López Herrera, President of the Brewery Association of Tijuana, excitedly highlighted the quality of craft beer in the city, recognizing at the same time that Tijuana is the winner of the best brewery club in the country.

The people of Baja California know how to drink well, they know how to eat well. We continue to professionalize and we are ready to participate.

During this conference, it was revealed that next year, a collaboration between breweries of the different municipalities will take place, an event where Tijuana will be present in Ensenada or Mexicali and vice versa.

For his part, Leopoldo Huerta Gómez, President of the Brewery Association of Ensenada, said that this type of events helps the industry by creating synergy between associations, breweries, and the government. For Ensenada, it is an important date as, regarding national competitions, they have won 90 gold medals, 90 silver medals, and 90 bronze medals, which is why they are now expecting to win more than 100 of each.

At this event, Los Reyes Tap Room received its National Tourism Registration. This achievement strengthens their commitment to offer high-quality and trustworthy services to its visitors.

Lastly, Miguel Aguíñiga Rodríguez, the Secretary of Tourism of Baja California, clarified that they already have craft beer routes in Mexicali and Ensenada; currently they are working on a route for Tijuana, which they intend to share with several different tourism promoters in order to spread awareness of the state.

Learn more about Expo Cerveza México by visiting its official website.

If you wish to learn more, check out COTUCO Rosarito's social media pages to keep yourself up to date about future events and promotions and to obtain more information about where to stay, what to do, and where to eat in Playas de Rosarito.

Website: https://www.rosarito.org/
Facebook: /rosaritobajanorte
Instagram: @rosarito_baja

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