The new initiative "Somos Empresarios Orgullosamente Tijuanenses" (We Are Proud Tijuana Native Businesspeople) was presented by Carlos Jaramillo, President of the Business Coordinating Council (CCE) before media outlets, campaign ambassadors, and special guests.

CCE and the Business Trust of Baja California (FIDEM) are looking to highlight with this project the commitment and efforts that local entrepreneurs have made with the community of Tijuana to create jobs and develop formal activities.

In addition, it was said that 80 local entrepreneurs have joined this initiative whose goal is to tell the story of what it means to be good businesspeople in Tijuana.

The campaign will recognize the value and impact that companies can generate in the community. In addition, it will help to motivate micro, small, and medium sized entrepreneurs to see themselves as driving forces and leaders of Tijuana's evolution. This initiative will be broadcasted on social media, media outlets, and on-site areas from October 2024 to February 2025.

This campaign’s impact will be very important for Tijuana because every time a business is created, the city is being transformed.

Alejandro Jaramillo Osuna, president of CANACINTRA Tijuana, Julián Palombo Saucedo, president of CANACO Tijuana; and Gina Villalobos González, president of CANACOPE Tijuana were all present in this meeting.

The Business Coordinating Council and FIDEM are inviting the community to join the campaign in order to build a better future for everyone and leave a mark in the community.