Following public policies to ensure that all women in the state have access to a healthy life, Governor Marina del Pilar Ávila Olmeda launched Pink Month, a period of time in which actions to prevent, detect, and treat breast cancer are intensified.

During the launch of “Pink Month” whose goal is to fight breast cancer and “Ruta Rosa” (Pink Route), a mobile program that makes access to free mammograms to prevent and detect breast cancer at an early age easier for the most vulnerable communities, the governor highlighted the importance of self-exams.

So that no woman older than 40 years of age is left without an exam, we bring Pink Route to all areas of Baja California, especially the most vulnerable and poorest areas and we do so with state-of-the-art technological devices through caravans, and such is the case with Isla de Cedros, where we got there by boat.

She reiterated that health is a right and not a privilege of the few and this government will always guarantee it, which is why one of the greatest efforts carried out is for the necessary medications in all health system areas to always be available, especially when people's lives are on the line.

The governor recalled the founder of civil association "Mujeres que Viven", María de Jesús Villalobos de Murillo "Marucha" who died last June, who gave her a flower which she decided to use a symbol of the fight. In addition, she highlighted the invaluable work that civil organizations have done in order to prevent and raise awareness regarding this condition.

The Secretary of Health of Baja California, José Adrián Medina Amarillas, pointed out that so far this year, the mortality rate of breast cancer has been reduced by half compared to 2023, thanks to the medicine supply for its treatment.

"Cancer can be cured and I am proof of that," María del Carmen Simo Bojórquez, cancer survivor, said. She was diagnosed in 2018 and thanked the prompt, efficient, and warm care from UNEME Oncology and invited women to examine themselves periodically in order to prevent or detect this disease in time.

VIDEO: Marina del Pilar increases efforts to prevent and detect breast cancer in Baja California