In the heart of Valle de Guadalupe, Baja California, a new and fascinating tourism attraction is coming: Sassi del Valle. This project will be inaugurated this year and it is a city of stone inspired by the old Italian missions that used to be established in the region. The concept, based on the historical sites of Sassi di Matera in Italy, promises to take you on a journey through a European resort without leaving Mexico.

Official announcement and context of the project

On May 29, the government of Baja California announced in Val'Quirico, Tlaxcala, that Sassi del Valle will be developed in Valle de Guadalupe. Choosing Val'Quirico as the place for this announcement was not a coincidence, as this small artificial town was the first one to be named "Kingdom of Mexico" by the Secretariat of Tourism of Mexico. This denomination's goal is to promote national destinations with a historical and cultural charm.

Characteristics of this development

Sassi del Valle will spread over 8 hectares of private land in Valle de Guadalupe. With an investment of 1.5 billion pesos, this project will have a complete infrastructure package that will include hotels, restaurants, bars, coffee shops, and stores, all designed to promote local trade. Streets, rustic balconies, and buildings made of stone will make you recall the last Italian friar missions that were established in the region during the 19th and 20th centuries.

Wine culture and tourism

Besides the cultural and architectural attractions, Sassi del Valle has as its goal to consolidate the rich winemaking culture of Baja California. This new destination will offer visitors a unique opportunity to explore and learn all about the state's historic and cultural heritage as they enjoy the region's renowned wines. This combination of wineries, vineyards, and Italian architecture will make of this place a landmark in oenological tourism.

Impact on local tourism

Sassi del Valle will become another one of Ensenada's main attractions that will enhance the tourism offerings of the region, similar to the famous Wine Route and its amazing beaches. This new development will not only attract national and international tourists but it will also boost local economic development to create new business and job opportunities.

It is estimated that Sassi del Valle will open in a few months and it is, without a doubt, meant to become one of Baja California's main tourism landmarks. This innovative project will offer visitors an unforgettable experience that will combine the beauty of Valle de Guadalupe with the cultural wealth of Italian missions. Sassi del Valle promises to be a tourism destination that celebrates the history and culture of Baja California and strengthens its economy and international fame.

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