Marina del Pilar Ávila Olmeda, the governor of Baja California, highlighted the actions that the state is carrying out in order to bring culture closer to children and young people, that way promoting their full development.

During the 61st edition of Wednesday Morning Press Conference with Marina del Pilar that took place in Mexicali, the state governor pointed out that the state’s development must contemplate at all times the cultural wealth and intangible goods of our society, as they are a factor of unity and identity among citizens.

As part of her conference with media outlets, Governor Marina del Pilar announced the support that Frank Di will receive. He is a Baja Californian music exponent that will represent our country at Festival de Viña del Mar, one of the most important music events in the world.

The performer thanked the support by the government led by Marina del Pilar for elevating the name of Baja California in Chilean lands and pointed out that in his performance he will always highlight the values and importance that the city of Tijuana and the state of Baja California have had in his artistic education. The singer performed briefly and showed off his musical quality and talent.

As part of her work plan, the governor explained that her administration has allocated 30 million pesos for buildings that had been abandoned for a decade and half in order to improve their conditions to receive people who want to take part in artistic presentations and exhibitions.

Marina del Pilar also highlighted the 5 Libros por Año (5 Books Per Year) program which awards Baja Californian students who manage to read more than 5 books per year, an activity that has had already a positive impact as a project meant to promote reading.

For her part, the Secretary of Culture of Baja California, Alma Delia Abrego Ceballos, stated that 45,000 books have been allocated to the Reading Rooms Program, distributing up to 11,000 books from the state’s publishing house collection. In addition, two Librobus (Book Bus) units have been added, which spreads the importance of reading among young people.

She added that important cultural heritage declarations have been achieved regarding the Universidad Autónoma de Baja California (UABC) presidential building and baile calabaceado as Baja Californian symbols, which will be added to three more declarations that are still being developed by authorities.

In addition, the state official also said that for the first time the State Council of Cultural Heritage has a representative of each yumano people in Baja California: Kiliwas, Kumais, Cochimíes, Pai País, and Cucapás, giving them an authentic spot in which the native people of the state can make decisions. Another relevant cultural action was the 100% tax exemption regarding public shows and entertainment for independent artistic works and cultural promoters.

Meanwhile, the October Festival in its 21st edition broke paradigms as it was called “Páa Iwa Cháu” which in Kiliwa means “Our Home”; it was an event that functioned as a support for artists who were especially affected by the pandemic. There were also traveling festivals in San Luis Rio Colorado, Sonora, and Mexico City, as well as cities in Panama and the United States.

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