Initiatives by current governor Marina del Pilar Ávila Olmeda created so that tourism in Baja California recovers after the COVID-19 pandemic are paying off and this is being reflected on the region’s hotel occupancy.

According to information collected by the Secretariat of Tourism of the State (SECTURE B.C.), it can be observed that starting in May 2021, Baja California had an important recovery with levels higher than 40%, only during the first semester of 2022.

In fact, in July, recovery reached such high levels that they exceeded those registered in 2019, months before the COVID-19 pandemic forced businesses and tourism to apply restrictive measures to prevent infections.

“It should be noted that during the first semester, and as one can see in graph #2, the municipality of Tijuana distinguished itself as the municipality with the highest hotel occupancy of the state with 70.07%. It was followed by Tecate at 67.08% and Mexicali at 62.63%,” the press release stated.

Something else to note is that, according to SECTURE B.C., Tijuana currently holds 40% of the state’s hotel occupancy, followed by Mexicali with 29%, Ensenada with 15%, Playas de Rosarito with 6%, San Felipe with 4%, and San Quintin with 3%.

During the 33rd edition of “Wednesday Morning Press Conference with Marina del Pilar” that took place in early July in Mexicali, the governor stated that thanks to the work carried out by state and federal authorities this recovery has been achieved.

“Today we are going back to normal. We feel very happy to have seen an economic revenue of $1,431 billion pesos this weekend. In the last few months, we’ve had an increase in Baja California’s tourist services. We have also increased consumption and hotel occupancy,” she said back then.

RELATED VIDEO: Baja California exceeds touristic economic revenue