One of the greatest and most admirable challenges in life is entrepreneurship, a path that few people choose to pursue, but which can be filled with wisdom gained from the journey.
Fortunately, there are great entrepreneurs in Tijuana who have succeeded with the support of their friends, family, acquaintances, and citizens. One such example is Kirsten Medina, a young entrepreneur from Tijuana who founded Zoccia. In addition to her experience, she is also the CEO of Grupo RPM, a company that produces face masks.
From the beginning, Kirsten's intention with Zoccia was to create a 100% Mexican, high-quality brand that would be accessible to everyone. Zoccia offers casual-style swimsuits for men and women that can be worn in any situation, breaking the stereotype that swimsuits are only suitable for the beach or pool.
The main objective of this entrepreneur through her brand is to eliminate stereotypes that pigeonhole "sexy" into swimsuits, as there is much more to it than just looking attractive. It's about creating confidence in customers and showcasing an empowered and intelligent woman.
Kirsten is an example of a young entrepreneur, and her story will certainly inspire those who have considered starting their own business.
How did Zoccia come to be?
Zoccia was born when Kirsten was in high school, and she saw a future in selling swimsuits. Her desire to succeed and meet the needs of her market helped to position her brand among her acquaintances at that time.
Zoccia wants to eliminate all stereotypes of "perfect bodies" to make wearing a swimsuit a confident and comfortable experience for everyone.
What's the next challenge or goal?
As with any great business, the aim is to position Zoccia in Baja California and the southern United States, which can be easily achieved thanks to its location in the border city of Tijuana, where many ideals are shared.
"Don't ever give up, no matter how many times you are told that you will fail or how many obstacles you face along the way. Always remember that if you do things with love, passion, and dedication, your goals will be achieved sooner or later." - Kristen Medina.
Zoccia's social media accounts:
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