Three generations ago, the tradition of the Rocha family began.

Learning the arts and crafts from artisans that came to Mexico in the 1920s, Jose Rocha-Velero founded what would become a time-honored family business. Today, his son and grandchildren have expanded to include accessories alongside their hand-crafted artisanal shoes and have brought the family business to new heights.

The family strives to create a special kind of footwear, a product that evokes a certain sense of security and confidence through their careful and deliberate craftsmanship. Their most recent ventures include leather jackets and accessories such as eye-wear and wallets.

J.L. Rocha, along with their registered trademark Ackerman Shoes, has positioned itself as a formidable competitor in the already varied market in Mexico. Among their distinguished customers is Pope Benedict XVI, who describes their footwear as "extremely comfortable".

In 2012, Mexico exported 520 million dollars in footwear. It is in this well-supplied market that Jose Luis Rocha aims to stand out in.

You can get this beautiful hand-made shoes by visiting their web store www.joseluisrocha.com

Brenda.Colon@sandiegored.com

Daniel.Aguilar@sandiegored.com