The governor of Baja California, Marina del Pilar Ávila Olmeda promoted Baja California by leading a series of several different activities in Times Square, New York, USA, whose goal was to invite tourists to visit our state.

With a mega projection in one of the famous screens in the heart of New York, Marina del Pilar launched the “Welcome to Baja California” campaign which promoted the cultural, gastronomic, and natural wealth of the state. Among the experiences that stood out there were art from indigenous native people and a visit to a distinguished local taqueria.

The governor visited Queens Nights Market, a crowded night market in Queens, New York where, thanks to the management of the Secretariat of Culture led by Alma Delia Ábrego Ceballos, a presentation was made offering the gastronomy, beer, and wine of Baja California.

In addition, there were also the handicrafts of the indigenous native people of Baja California: Kiliwa, Kumiai, and Cucapá, with the highlight being items such as dolls, collars, bracelets, earrings, and traditional garments such as blouses, pectoral clothing, and chokers.

Marina del Pilar highlighted the value of the cultural wealth of Baja California and the efforts made to show to people the creations made by native people in order to share their culture and cosmovision.

In addition, the Baja Californian governor went to Taquería "La No. 1" at Chelsea Market in Manhattan which is made in the style of Tijuana, Baja California, so that New Yorkers and visitors from other countries can try out their dishes.

The governor spoke with Uriel Leonardo, owner of this business, who stated that the taqueria already has five branches and will soon have ten, due to the great acceptance by the international public of Baja Californian tacos, rated as some of the best worldwide.

"We are very happy to see the success that Baja California has all over the world, because in Baja California we have very talented, enthusiastic people with dreams that are always putting their heart into everything," Marina del Pilar said, accompanied by the Secretary of Tourism, Miguel Aguíñiga Rodríguez, and the Secretary of Economy and Innovation, Kurt Ignacio Honold Morales.

In another activity full of great historical value, the governor attended, alongside the Consul of Mexico in New York, Jorge Islas López, to one of New York’s most emblematic places, Times Square, whose screens projected the promotional video of the "Welcome To Baja California" campaign, as well as a video promoting Baja Californian gastronomy which showed important chefs of our state.