San Diego Red, binational leader of news, is pleased to announce the appointment of Adrián Ojeda as our new CEO. Ojeda will lead the efforts of Busca Todo, parent company of SanDiegoRed.com, Levelup.com, Tomatazos.com, Tarreo.com, Qore.com, and Metatube.com to take us to the next level regarding success and innovation.

With great experience and a successful career, Adrián Ojeda will boost San Diego Red to new horizons through his strategic vision, business cleverness, and his deep knowledge of the digital media landscape.

Previously, Ojeda had worked as a General Manager at Art Capital Digital, where he successfully headed the profit and loss account, commercial development, strategic planning, and the marketing strategy for sites such as Chilango.com, Sopitas.com, Unocero.com, Local.mx , and Pictoline. During his administration, the brand experienced considerable income growth for 5 straight years, tripling the size of its client portfolio.

While leading the digital management of Gin Media, Adrián Ojeda showed his leadership qualities by boosting the growth and sales in eight digital media platforms, including renowned brands such as Playboy and Fútbol Total. During his administration, he accomplished significant key digital metric increases and KPI. The most outstanding case was Playboy, which achieved unprecedented user participation and a growth of digital sales well above 120%.

As an entrepreneur, his leadership skills also shone, during his time as founder and CEO of online sport press, where he managed to establish successful strategic alliances with media agencies and premium brands, which resulted in the sponsorship and sales with industry giants such as Coca-Cola, Cinépolis, Volkswagen, and Nissan. His vision as an entrepreneur also led him to launch four content and media products, as well as a collaboration with influential sports-related people in the country.

It should be noted that, besides his business experience, Ojeda was also the Financial Manager at ITESM Morelia, where he implemented a series of plans and strategic programs to improve operations and achieve corporate goals. His financial and managing experience were key to boost profit growth, optimize relationships between providers, and diversify income sources.

San Diego Red is preparing to implement the new perspectives and innovative strategies that Adrián Ojeda will add to this organization. With his extensive experience in digital media, strategic planning, and commercial development, Ojeda will definitely take San Diego Red and its sibling media outlets to new levels of success.

CEO Adrián Ojeda stated:

I’m honored to be a part of this company and continue its legacy. My commitment is to take passion, excellency, and results to all of our groups of interest. I am sure that we will achieve our commercial goals taking advantage of my experience, transforming our current brands in a digital media group with products, associations, and diversified business units.

Welcome, Adrián Ojeda, new CEO of San Diego Red! With his extensive experience and successful career, we are sure that he will guide us to a prosperous future filled with success. We give you a warm welcome!