In Tijuana, outdoor publicity is a mess, of the close to 900 advertisements, only 191 have permits, another 200 are in process to becoming regulated- which include those from federal zones- and 500 operate without any type of authorization, that is to say, they are illegal.

They are installed little by little, clandestinely, so that the authorities do not notice and overnight, a new billboard appears.

The disorder and illegality of the billboards' survival and multiplication stems from the apparent incapacity on behalf of the municipal government to dismantle these structures. According to Ana Lilia Loaiza Martinez, Director of Urban Administration (DAU), removing a structure costs $52,000 pesos ($3,940 USD), doing so to 500 announcements that operating without any type of authorization would cost $26 million pesos ($1.97 million USD). It is obvious that there are no resources to remove them, but it seems that neither is there political willpower to regulate and start to benefit on the taxes for this type of advertising.

On its behalf, the Tijuana City Council, claiming lack of liquidity, continues to restructure its public debt and contract financing, even though Tijuana is Mexico's second most indebted municipality.

The Fiscal Consultant Council of the mayor Jorge Astiazaran has expressed that the... Continue reading article here

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