The old image had a sense of tradition, but it's always nice to see something evolve to a more contemporary thing, in this case, a more relatable beer.
Without much further ado we show you the Tijuana beer, which went from this:
Photo: Facebook La Negra
To this:
Photo: Instagram @alejandrovo88
Tijuana Brewery is part of Grupo Modelo, but the brand itself is one of the craft beer pioneers in the region.
According to Brewery's management, their product has had a lot of demand since they decided to join forces with one of the biggest beer companies of Mexico. This means that if you travel to Mexico City you'll find lots of Tijuana beers, such as Morena, Güera, and Bufadora.
Photo: Facebook Xavi Carreras.
Photo: Facebook Cerveceria Tijuana
The new image of Tijuana beer seeks to transmit the local vibe, and you can clearly tell is made for youngsters due to its eye-catching colors, such as green, orange, blue, and red, which go very well with the TJ Beer Fest flyer, the event organized by the brewery.
Via El Sol de Tijuana
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Translated by: cristina.mora@sandiegored.com
