The Institute for Sustainable Mobility (IMOS) in Baja California announced progress in regulating transportation platforms like Uber and DiDi. IMOS Director Jorge Alberto Gutiérrez Topete noted that the DiDi platform has already launched in Playas de Rosarito, and Uber is expected to join the municipality’s mobility offerings soon.
“Uber requested a Zoom (video call) with Mayor Rocío Adame of Rosarito which we’ve already held. However, the start date for this platform service is still to be confirmed,” the official said.
He also mentioned that Uber Eats will launch simultaneously in the near future. Jorge Alberto Gutiérrez Topete clarified that, as of now, InDrive has yet to complete its operational registration in the state due to safety concerns.
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Safe Passenger Pickup/Drop-Off Zones Opened in Playas de Rosarito
The IMOS Director also reported that, in coordination with the Playas de Rosarito City Hall, work is underway to establish safe passenger pickup and drop-off zones. This is taking place ahead of Tianguis Turístico 2025, scheduled for April 28 to May 1 at the Baja California Center.
These mobility advancements will bring significant benefits to the municipality, which is known for its high volume of tourists. With the arrival of DiDi and soon Uber, thousands of locals and visitors will be able to travel the city easily and safely.
Ride-Hailing Drivers in Baja California Must Carry ID Badges and QR Codes
The IMOS Director also discussed a reform passed by the Baja California State Congress, requiring DiDi and Uber drivers to carry an ID badge with their personal information and display a QR code sticker on their vehicles. These measures will allow users to verify that the driver and vehicle match the app’s details while ensuring that the driver and vehicle are registered with IMOS.
Gutiérrez Topete assured that these documents will be more secure and harder to counterfeit. Regarding penalties, operating without registration carries a fine of 56,000 pesos, applicable to both the driver and the vehicle owner.
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