Mayor Rocío Adame Muñoz of Playas de Rosarito, together with state officials and Uber representatives, presided over the press conference announcing the platform’s official launch in the city.
“Playas de Rosarito has long been recognized nationally and internationally for the wonders it offers visitors. Uber’s arrival comes at a strategic time, ensuring attendees of Tianguis Turístico 2025 and seasonal tourists can enjoy faster and more convenient transportation,” the mayor said.
Uber to Offer Full Safety Features, Including C5 Integration
Mayor Rocío Adame of Rosarito noted that this launch aims to boost the local economy by creating flexible earning opportunities for residents who join as driver-partners.
The expansion of UberX to Playas de Rosarito will provide locals and tourists with an additional mobility option, allowing them to request rides via the app and connect efficiently with drivers for daily commutes.
The mayor reiterated her administration’s and Uber’s commitment to community safety. Users and drivers in Rosarito will have access to all national-level safety features, including: integration with C5 for emergency response, RideCheck technology to detect route anomalies, direct 911 calling from the app, encrypted audio recording during trips, random PIN verification for rides, and over 50 additional safety tools.
Uber Mexico’s Operations Manager, Mauricio Iturralde, thanked the Baja California government led by Governor Marina del Pilar Ávila Olmeda, the Institute for Sustainable Mobility (IMOS) and Mayor Rocío Adame Muñoz of Rosarito for their support in advancing accessible, safe, and efficient mobility solutions.
“We’re thrilled to join the daily lives of Rosarito residents. This community is vital to Baja California, attracting thousands of tourists yearly. Uber’s technology will provide diverse mobility options tailored not just to local needs but also to enhance hospitality for visitors,” Uber Mexico’s Operations Manager said.
Over 3,000 Baja California Families Benefited
The head of the IMOS, Jorge Alberto Gutiérrez Topete, highlighted that Uber, with 12 years in Mexico, has invested in solutions for millions while creating income opportunities for 1.7 million delivery drivers and ride-hailing partners nationwide.
He explained that, in Baja California alone, Uber has provided flexible income streams for retirees, single mothers, and students. Up until 2023, more than 3,000 local families had benefited from the platform.
