Last year, Baja California received $2.479 billion dollars securing a significant third place nationwide in attracting Foreign Direct Investment (FDI). For this reason, and based on data from Mexico’s Secretariat of Economy, Governor Marina del Pilar Ávila Olmeda emphasized that the state has the optimal conditions to continue attracting businesses from other countries.
She explained that this figure represents 6.7% of FDI obtained nationwide in 2024. Additionally, the state climbed four positions in the Top 10 of this measurement compared to 2023, with a 2.5% investment increase.
“Our commitment to creating better conditions and attracting investments with higher technological content that create better-paying jobs will promote productive infrastructure, such as water management projects, energy generation with the new CFE plants, and talent development in alliance with educational institutions,” she underscored.
She noted that 79% of FDI received in the fourth quarter of 2024 was concentrated in ten of the country’s states, with Baja California just below Mexico City and the State of Mexico. Together, these three states account for 53% of the national total.
The governor highlighted that Baja California surpassed highly industrialized states such as Nuevo León—which received $2.098 billion dollars—as well as Chihuahua, Guanajuato, Baja California Sur, Puebla, Jalisco, and Querétaro.

Governor Marina del Pilar stated that these figures reflect the actions taken by the government of Baja California, together with the Secretariat of Economy and Innovation, to make the state attractive and advantageous for the arrival of foreign companies. Currently, investments from companies like Paccar, Toyota, and RIU stand out.
It should be noted that in 2024, Mexico registered $36.296 billion dollars in FDI, the highest figure since the Secretariat of Economy began keeping these records. Additionally, the FDI increase in 2024 was 1.56% compared to the previous year.
The countries with the highest FDI in Mexico were the United States with 45%, Japan with 12%, Germany with 10%, Canada with 9%, and the Netherlands with 5%. Meanwhile, the manufacturing industries with the highest FDI were those dealing with transportation equipment, beverages and tobacco, computer equipment, chemicals, and basic metals.

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