Governor Marina del Pilar Makes Tarjeta Violeta a Constitutional Right

Governor Marina del Pilar Makes Tarjeta Violeta a Constitutional Right

Thanks to Baja California's governor, the Tarjeta Violeta will continue offering support to women in the state.

Por Juan Pablo Hierro el April 9, 2025

Baja California is making strides in supporting single mothers and women in vulnerable situations with the approval of a constitutional reform, proposed by Governor Marina del Pilar Ávila Olmeda, that elevates the Tarjeta Violeta, a social welfare program, to a guaranteed right.

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The governor described the decision as a major legislative milestone, reflecting the shared commitment of all political parties to improving the lives of women and their families. She also noted that this reform ensures the program’s continuation and growth under future state administrations.

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“Tarjeta Violeta is no longer just a program. It’s a right. I’m proud that public funds are reaching the people who need them most,” she said.

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Baja California’s government, through its Department of Social Welfare, currently provides bimonthly financial support of 2,600 pesos to women in vulnerable situations or those facing violence, helping them meet their own and their families’ basic needs.

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“Today, more than 100,000 women in our state, single mothers raising their families, are benefiting from this program. And it’s not just about the financial support; they also receive training in arts, trades, and workshops designed to empower them economically,” Ávila Olmeda added.

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Governor Ávila Olmeda reiterated her strong commitment to the women of Baja California, acknowledging the challenges that remain but vowing to keep working toward a more just and equitable state for all.

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