Governor Marina del Pilar Ávila Olmeda officially launched the “Corazones: Transformación que se ve, futuro que se siente” (Hearts: Transformation You Can See, Future You Can Feel) program aimed at reducing extreme poverty in Baja California and positioning the state with the lowest poverty rate nationwide.
At the Wednesday Morning press conference, the governor highlighted that over 341,000 people have been lifted out of poverty during her administration. However, she acknowledged that there are still families facing hardships, which led to the creation of the “Corazones” program. This project is designed to intervene in 53 state regions—distributed across 135 priority zones in its first phase—covering all seven municipalities and Valle de Mexicali.
Through censuses and community assemblies, the main needs of the population were identified, which allowed for the launch of the 2025 Intervention Plan’s first phase.
Strengthening and Developing Infrastructure, Education, and Social Programs
One of this program’s pillars is the improvement of infrastructure in vulnerable communities, which will include paving, restoring, and modernizing roads in places such as Altiplano and Planicie in Tijuana.
Additionally, over 402 million pesos will be invested in water infrastructure to ensure access to drinking water, installation of sewage systems, and sanitation across the state.
The program will also strongly focus on education with the restoration of 29 schools to benefit more than 6,700 students. Furthermore, 12 public spaces—such as parks and courts—will be created to provide safe areas for community gatherings and sports.
Regarding health, access to medical services will be strengthened, particularly through IMSS-Bienestar, and housing regulation programs to improve conditions for the most vulnerable households will be implemented.
Keep reading: Baja California Positioned as Semiconductor Powerhouse for North America, Governor Marina del Pilar Explains
“Corazones” Program Officially Launched During Governor’s Morning Press Conference
“Corazones” is a joint effort between the State Government, the City Halls of the seven municipalities, and the Government of Mexico. The program covers many things from basic infrastructure to culture and sports, aiming to transform the lives of Baja Californian residents and reduce inequality gaps.
During the event, virtual connections with the heads of the State Secretariats and the mayors of the 7 municipalities were made. It was emphasized that this is effort will not be limited to one year but will span the administration’s next three years.
The launch of this program included several actions across the state’s municipalities:
- Mexicali: Work began on a water project to provide drinking water in San Pablo Santorales, benefiting over 2,500 people.
- Ensenada: Magaña Park in Maneadero will be restored.
- San Quintín: A health caravan to provide residents with vaccination campaigns, medical consultations, dental cleanings, and other services took place.
- Playas de Rosarito: Remodeling of the Octavio Paz Library in the Lucio Blanco neighborhood began and investments in public schools were announced.
- San Felipe: Construction of a multi-sensory room for children with disabilities began.
- Tecate: Plastic arts workshops were taught, and several painting, music, dance, and theater programs were announced.
- Tijuana: Paving work began on a main avenue in the Altiplano neighborhood, benefiting hundreds of people who travel through this area.
- Valle de Mexicali: Valle Nuevo park was restored, and support was provided to encourage creating family farms and gardens.
The “Corazones” program aims to continue Baja California’s transformation, with a commitment to help the most vulnerable areas under the motto, “For the good of all, poor people come first.”
