Baja California has made history as the first state in Mexico to have all its municipalities audited and awarded the Distintivo Nacional de Calidad Turística (National Tourism Quality Certification), an initiative promoted by Baja California’s Secretary of Tourism Miguel Aguíñiga Rodríguez.
This distinction, awarded by Mexico’s Secretariat of Tourism, recognizes service providers and tourist destinations that meet high-quality standards, current regulations, and continuous improvement processes.
The program involves certifications, seals, and recognitions at both national and international levels, assigning quality levels—bronze, silver, gold, platinum, or diamond—based on the fulfillment of specific criteria in the evaluation.
Following audits carried out in February and March across all 7 municipalities, the following outstanding results were obtained:
- Mexicali – Platinum
- Ensenada and Tijuana – Gold
- San Quintín y Tecate – Silver
- Playas de Rosarito and San Felipe – Bronze
“Thanks to the leadership of Governor Marina del Pilar Ávila Olmeda, Baja California has solidified its reputation as a benchmark for tourism quality. These certifications reflect the excellence and dedication of our destinations and service providers in delivering world-class experiences to visitors,” Secretary Aguíñiga said.
This milestone underscores the collaboration between the tourism industry and government authorities, with special recognition for local Convention and Visitor Offices (CVBs) in enhancing Baja California’s competitiveness. By implementing rigorous quality standards, the state continues to elevate visitor experiences and cement its status as a premier national destination.
