An extraordinary City Hall session in Playas de Rosarito approved the first project package under the “Programa Normal” (PRON-2025) for the urban restoration of the iconic Popotla Boulevard, with an investment exceeding 28 million pesos.
Mayor Rocio Adame Muñoz of Rosarito emphasized that this initiative aims to strengthen the Artisan District that extends along Popotla Boulevard, promoting the talent of local artists and creating a modern and inclusive space—which will include a bicycle lane—spanning from KM 30+600 to 32+400 of the Tijuana-Ensenada Free Highway.
“We will develop a project that is attractive for both residents and tourists who visit us; one that will address the needs of our community,” stated Adame Muñoz, the Mayor of Rosarito.
The construction of citizen service modules in the municipal building to bring services closer to the population was also approved. Additionally, an investment of 4,257,000 pesos, taken from the Used Foreign Vehicle Regularization Program, was approved for the hydraulic concrete paving of Culiacán Street, between Sonora and Chilpancingo Streets, in the Ampliación Lucio Blanco neighborhood.
Furthermore, City Hall also authorized the Mayor to sign collaboration agreements for the collection and application of the Public Lighting Tax (valid until December 31, 2027) and with the Urban Development Promoter (PRODEUR) to execute and optimize the use of municipal resources.
We suggest you read: Popotla Artesanal Boulevard To Be Renovated To Boost Tourism In Rosarito
Lastly, budget transfers for expenditures presented by the municipal treasurer were approved, ensuring transparency in public finance management.
With these actions, the government of Playas de Rosarito reaffirms its commitment to urban development, the promotion of art and culture, and the improvement of its residents’ quality of life.
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